Etre Belle
Concept Project


Design of a prototypical fragrance and cosmetics boutique for mass volume manufacturing as part of a national roll out of stores across Canada and the US.

This European client wished to create a strong visual impact upon their customers so that the Etre Belle presence would be distinctive enough to stand out on any retail floor or concourse featuring established competitive brands.  

Concepts were advanced for both freestanding and enclosed designs using a system of modular display and treatment components that could be readily adaptable to the space available. Lighting and electronics were extensively integrated into the concept.